What is Medical Insurance?
Medical costs world over are sharply increasing. The working class, cannot pay their exorbitant medical bills. They need an instrument which they can bear the economic brunt of their medical emergencies. They do this through a medical insurance policy. This is an instrument through which an individual insures his medical well-being in return for a nominal premium.
The Mentality of People who invest money
People investing money anywhere, seek a tangible return for it. For example, an individual invests in equity shares with an expectation that he will make a good profit after a short period. However, in a medical insurance policy, one does not get tangible returns. Under this policy, returns are only obtained on the occurrence of a medical emergency. This is to say that if the emergency does not occur; all the money paid by the individual will go down the drain. Therefore, people avoid taking this insurance.
New Trends in Medical Insurance
However, all this is bound to change with the numerous innovations brought out by insurance companies to better their business. One prominent insurer provides a Doctor-on-Call facility for its members which can be used for seeking doctor consultation on the phone. A toll-free number is given to the member, on which if he calls, he can seek the advice of a medical practitioner based on his choices. Another insurance company has tied up with a vacation ownership company to offer medicinal tours to its members. Here the network of the vacation ownership company is used to provide accommodation and the services of the doctors on the insurers’ panel are used to provide medical-related services to its members. With such innovative ideas being introduced, it will not be long before people will start viewing medical insurance as an asset rather than a liability. It will reduce their burden as then they will be getting their health checked regularly through the facilities provided by the medical insurer.
Moving ahead, it will not be wrong to say that medical insurance will become a necessity in the times to come. Just like food, shelter and housing, medical insurance will become a basic necessity. But in order for this to happen insurers should take more steps to propagate the benefits they provide through their services. Numerous claim rejections by insurance companies are a deterrent for individuals to go for this insurance. However, if insurance companies can propagate the benefits a medical cover provides to them, it will not be long before their business will improve. The human body is a machine which needs maintenance and therefore it needs medical insurance.